The magazine faced challenges in systematically managing its sponsor program, which involved receiving items from sponsors based on contracts, boxing them, and sending them to recipients. There was a need for a centralized system to track:
- Items promised by sponsors.
- Items received from sponsors.
- Items sent to recipients.
- Revenue per contract and per shipment.
The existing process lacked a structured approach, leading to difficulties in tracking inventory and financial data related to the sponsor program.